Semantic technology firm develops web app for publishers to test how they share and aggregate content to attract bigger audiences
Sofia, Bulgaria, New York, London – September 30, 2015: Ontotext, the semantic technology provider, has introduced a free-to-use news aggregating web app – called NOW.ontotext.com (News on the Web) – for publishers to test out a showcase of semantic technologies specifically designed to improve the circulation of content online.
The app, which is based on a dynamic semantic publishing platform, is designed to help news outlets fully optimise the distribution of its content. The result is an improved user experience for digital native consumers.
NOW works by aggregating media content from numerous news sources, associating articles by automatically extracting tags, which in turn, links to a knowledge base with facts about the real world – an operation which enables media companies to interact better with its audience.
According to a study by Reuters Institute for the Study of Journalism, 35% of news is digitally consumed in the UK. And in order to remain competitive in the digital age, media companies must ensure that they produce content that is free-flowing, topic-driven and personalised. Essentially, the technology calculates the interests of the individual user by predicting the content they are most likely navigate to next.
With offices in London, New York and Bulgaria, Ontotext has already provided its semantic technologies to well-known publishers, including the BBC, Press Association, and The Financial Times. The BBC, which remains the dominant force in terms of generating online news in the UK on all devices with 51% of smartphone news users using the BBC News app, was one of the first outlets to use Ontotext’s semantic technology to re-structure parts of its website.
Jarred McGinnis, UK managing consultant for Ontotext, has said: “For the last two years, semantic technology has been the biggest technological revolution for content publishing. It has changed the way people use the media. There is growing evidence and acceptance that the greatest currency amongst millennials [people between 18 and 35] is social media presence. So to be able to address this, media publishers have to be ready to offer a really suitable content.”