The content overload, brought about by the increased pace of research and information generation is posing new challenges pertaining to content authoring, discovery and delivery. That affects both: publishers, who shall be creating high quality content at low cost and distribute it in a more consumer centric manner; and readers, who expect much more consistent, personalized and rich reading experience.
This is where smart publishing platforms come into play. They aim at bringing the right content at the right time – digested, easy to comprehend and navigate, and tailored to the readers’ personal interests.
The technologies that power them help publishers to automate the metadata enrichment process, making it more consistent, accurate and rich. As a result, publishers can create personalized environments for existing readers and increase their engagement, and also attract new audiences. BBC, for example, has seen the benefit of taking proper care of their assets metadata which allowed them to quickly and accurately generate large volumes of rich and engaging content. Without additional costs, BBC saw an increase of content re-use, re-purposing and aggregation.
In this webinar, we will discuss the relevance of semantic technology for content publishers and eLearning providers. We’ll address some of the basic industry pain points and how semantics can come to the rescue. We’ll talk in-depth about:
Join Ontotext’s CEO Atanas Kiryakov to learn how graph database integration in the publishing industry can bring more eyeballs and increased reader engagement, and eventually provide more ways to monetize the heightened interest.